It's funny to see how brands are fighting for a place in customers' minds through very expensive advertising campaigns and prime time media channels. They still don't realize the power of being relevant and going out directly to the customer. It's not that complicated, you just have to stand out from the crowd and build relationships.
Here is the kind of Adverting that I love. It has a clear message, it's closer to the customer, it's useful, memorable and it has the power to drive word of mouth. It's Guerrilla Marketing! Storyline: 1,500 little red boxes installed around Paris, each of them containing one red rose with the message: "In case of love at first sight, break glass". Therefore, for Valentine's Day you should give flowers to the one you love. The campaign is made by the agency Kingsday in Amsterdam for their client: Flower Council of Holland.
