I kept my promise and I am back on the 26th, every three months! This time, I am staying away from air conditioners as here in Denmark is still winter and it seems we will not see the summer too soon. Therefore I would like to introduce you to a product that is useful all year round: toilet paper! More exactly, a french brand of toilet paper Le Trèfle.
Le Trèfle - Brand
Le Trèfle comes from France and is positioned as being a high class brand of toilet paper. The brand is described as being customer oriented and having premium and original products. Indeed, they are focused on enhancing customers' experience with their products. Therefore we can choose from different types of softness, colors, perfumes, or resistance. Their products are for people that are very exigent when it comes to their well being and comfort!
Le Trèfle - Emma or Paper vs tablet
The latest ad for Le Trèfle is from March 2013 and is made by Leo Burnett Paris. To be honest, I love this commercial because is so different from how toilet paper brands promote themselves. The ad draws us away from the usual characteristics of a premium toilet paper, which are the ones mentioned above, and shows another side of the toilet paper characteristics: its indispensability in our lives.
Everything is developing so fast around us and sometimes is hard to keep up with all the changes. Some people do adapt very quickly and embrace new technologies quite easily but they start to undervalue the old ones, such as having paper around. Therefore, they start to replace all the paper usage with tablets, which is very admirable as they spare a lot of trees, but up to a point! There is though a usage that we really really need paper, and its quality is quite important in this case.
However, the commercial has a very high quality humor. I love the fact that you cannot predict from the beginning the product that they are advertising. You are not bombarded with toilet paper roles and details on how good and different their product is as other commercials do. Anyway, how can you differentiate yourself just through your product's characteristics, when the market is so competitive in reaching high quality and comfort standards for their products? Try a new perspective on your product! This is also what BGH is doing. Enjoy the hilarious commercial below.
Toilet paper competition
As you could see, the message is clear: "toilet paper has a great future" as technology cannot replace its functionality. However, I have a few comments on that as I recently went to a business exhibition and I encountered an interesting toilet that can save a lot of trees. More exactly, I am talking about the new electronic toilet seats that are equipped with a water jet and a dryer. However, I believe that toilet paper brands are still safe as the new toilet seat is quite expensive, but not for long! Below is a demonstration on how these things work, just for your curiosity.
Le Trèfle - Partout
Here is an older commercial for Le Trèfle toilet paper. The video resembles very much with a quality skin care product commercial. Enjoy the ad below.
